Surfin’ in the USA: Kulani Kinis Rides the Wave with ºÚÁÏÉçAPP Distribution Centers to Anchor USA Fulfillment

Bryan Corbett • May 29, 2025

Surfin’ in the USA: Kulani Kinis Rides the Wave with ºÚÁÏÉçAPP Distribution Centers to Anchor USA Fulfillment

Surfin’ in the USA: Kulani Kinis Rides the Wave with ºÚÁÏÉçAPP Distribution Centers to Anchor USA Fulfillment

Franklin, MA — ºÚÁÏÉçAPP Distribution Centers, a leading third-party logistics (3PL) provider specializing in eCommerce and omnichannel fulfillment, is excited to announce that Australian swimwear brand has selected ºÚÁÏÉçAPP as its exclusive third-party logistics (3PL) partner for the United States. This decision marks a pivotal milestone in Kulani Kinis' global expansion strategy and reflects the brand’s continued investment in operational excellence and customer-centricity.


"From the beginning, partnering with ºÚÁÏÉçAPP just felt right,” said , Head of Operations and Sustainability at Kulani Kinis. "There was a clear alignment in our business values, and the connection between our teams created a positive energy that allowed for smooth and natural communication. The ºÚÁÏÉçAPP team has shown responsiveness and genuine care. They’ve taken the time to learn our 'why' and what matters most to us. They've been flexible and adapted processes around our needs and timelines without hesitation. It isn't always easy to find a logistics partner who not only delivers great service but also truly ‘gets’ your brand, and with ºÚÁÏÉçAPP, we’ve found exactly that."


Founded in 2015, Kulani Kinis quickly emerged as a digitally native, high-growth swimwear label with a cult following across international markets. The brand's decision to partner with ºÚÁÏÉçAPP—recognized for its deep expertise in omnichannel fulfillment, automation-driven warehouse solutions, and customer-first culture—underscores the company’s commitment to scaling responsibly while preserving brand integrity and service standards. ºÚÁÏÉçAPP’s ability to offer flexible, tech-enabled logistics tailored to high-SKU, fast-moving consumer goods was a critical factor in Kulani Kinis’ selection process.


“Kulani Kinis is one of the most incredible DTC brands around,” said , VP of Sales & Marketing. “Amazing people, amazing culture, instant world-wide brand recognition with a completely obsessed and loyal customer base – what’s not to love? We are very proud to represent their iconic swimwear products and brand image in the United States as they embark on their next stage of growth.”


The decision to localize fulfillment within the United States was heavily influenced by mounting regulatory uncertainty surrounding international trade policy—particularly the rollback of Section 321 de minimis exemptions, which previously allowed duty-free entry of low-value goods. As scrutiny over tariff classifications and cross-border eCommerce intensifies, Kulani Kinis recognized the strategic imperative of proximity: bringing inventory stateside not only mitigates customs risk and potential cost volatility, but also places the brand closer to its growing base of American consumers. Partnering with ºÚÁÏÉçAPP enables Kulani Kinis to build a more resilient, responsive, and regulation-ready supply chain in an environment where geopolitical and trade dynamics are increasingly fluid.


For other beach-born, digitally native brands looking to paddle out into new markets and ride the eCommerce waves with confidence, ºÚÁÏÉçAPP offers the ideal partnership. Dive into a tailored supply chain consultation and discover how ºÚÁÏÉçAPP can help you stay ahead of the current.


About Kulani Kinis


Kulani Kinis is an Australian-born swimwear brand founded by beach-loving duo Dani and Alex in 2015. Inspired by their travels to Hawaii and a shared passion for vibrant colors and carefree living, they set out to create bikinis that were both flattering and fun. What began as a modest operation in their Sydney garage has blossomed into a global label, known for its bold prints, cheeky cuts, and inclusive sizing. With a commitment to ethical manufacturing and a deep connection to their community, Kulani Kinis continues to spread sunshine and confidence to women around the world.


About ºÚÁÏÉçAPP Distribution Centers


Since 1941, ºÚÁÏÉçAPP has provided customized third-party logistics (3PL), direct-to-consumer (DTC) eCommerce fulfillment, omnichannel distribution, managed transportation solutions and retail compliance for clients across all industries, with a focus on apparel & footwear, health & beauty, consumer packaged goods (CPG) and education. ºÚÁÏÉçAPP continues to be a leading 3rd party logistics provider in North America, known for superior execution, customer engagement and direct access to senior leadership decision makers. As a member of Inc's fastest growing companies list 15+ times, ºÚÁÏÉçAPP is big enough to do the job and still small enough to deeply care about your business.


Press Contact:


Bryan Corbett

Vice President, Sales & Marketing

724-355-1804

bcorbett@barrettdistribution.com

Recent Blog Posts

By Katherine Wroth June 19, 2025
FRANKLIN, Mass., June 19, 2025 /PRNewswire/ -- ºÚÁÏÉçAPP Distribution Centers has partnered with Two Boxes , a reverse logistics technology platform, to deliver an intelligent, more flexible returns solution for modern e-commerce brands. "ºÚÁÏÉçAPP's deep e-commerce roots and innovation-first mindset make them an ideal partner," said Jack Hutchinson , Head of Growth at Two Boxes. "Their eCommerce Accelerator highlights their commitment to supporting high-growth brands. We're excited to see where this partnership goes—this is just the beginning." ºÚÁÏÉçAPP Distribution Centers partners with Two Boxes to streamline eCommerce returns. As client expectations increase and return processes become more complex, ºÚÁÏÉçAPP identified the need for a more streamlined process to manage inspections, re-kitting and faster resale readiness. Two Boxes was selected for its modern user experience, seamless integration with platforms like Shopify, Loop Returns and intuitive design for warehouse operators. "Two Boxes' SOP-driven approach allows us to empower more team members with real-time, step-by-step direction," said Doug Varga , VP of Information Technology at ºÚÁÏÉçAPP. "It's accurate, scalable and easy to use. When we find purpose-built solutions like this, they help us deliver faster results for clients and keep our teams focused on growth." ºÚÁÏÉçAPP is designing future phases of this integration to support its long-term vision for fully optimized returns operations. Contact ºÚÁÏÉçAPP for a complimentary supply chain consultation to learn how tech-enabled logistics can simplify returns and support your growth. About Two Boxes Two Boxes is a reverse logistics technology company that empowers 3PLs and direct-to-consumer (D2C) brands to transform returns from a costly burden into a strategic advantage. Launched in 2022 and co-founded by CEO Kyle Bertin and CPO Evan Stalter, Two Boxes builds intelligent inspection workflows, digitized SOPs and real-time analytics to make return processing faster, more accurate and highly visible. About ºÚÁÏÉçAPP Distribution Centers  Since 1941, ºÚÁÏÉçAPP has provided customized third-party logistics (3PL), direct-to-consumer (DTC) eCommerce fulfillment, omnichannel distribution, managed transportation solutions and retail compliance for clients across all industries, with a focus on apparel & footwear, health & beauty, consumer packaged goods (CPG) and education. ºÚÁÏÉçAPP continues to be a leading 3rd party logistics provider in North America, known for superior execution, customer engagement and direct access to senior leadership decision makers. As a member of Inc's fastest growing companies list 15+ times, ºÚÁÏÉçAPP is big enough to do the job and still small enough to deeply care about your business. Official Release Here
By Katherine Wroth June 9, 2025
Spoiler alert: Your customers don’t care how the package gets there. They just expect it to be fast, accurate and on-brand. That’s where the right 3PL comes in—handling everything from fulfillment and inventory management to returns and tech integration. So, what happens when you partner with a “forever 3PL”? Your operations run smoother, costs go down and growth gets easier across every sales channel. At ºÚÁÏÉçAPP Distribution Centers , we’ve supported high-performance brands for decades. Below, we break down the key features and differentiators to consider when evaluating fulfillment partners in 2025. A Smarter Approach to Omnichannel Fulfillment A successful omnichannel fulfillment strategy means your customers get a consistent experience—whether they’re shopping online, in-store or picking up curbside. For your operations team, it should mean: Faster shipping speeds Real-time inventory visibility Brand consistency across channels Top 3PLs don’t just preach omnichannel, they deliver it through strategically placed fulfillment centers , intelligent routing and scalable tech infrastructure. At ºÚÁÏÉçAPP, we operate a national network of fulfillment campuses that allow for multi-node shipping, optimizing delivery speed based on where your customers are. Some providers may promise omnichannel but only operate from a single location—leading to longer delivery times or inventory challenges. Brands that are growing fast or expanding into new channels often need more than just a one-warehouse solution. Customer Support and Returns: Not All 3PLs Are Created Equal While many 3PLs offer similar fulfillment services, customer support is often the differentiator. Personalized support can make or break your experience, especially during onboarding, peak season or troubleshooting unexpected issues. Support levels vary by provider: Tier 1 providers like ºÚÁÏÉçAPP offer dedicated account managers who know your business and provide hands-on support throughout onboarding and daily operations. Tier 2 options rely on shared support models like live chat or automated help desks. Tier 3 providers offer ticket-based systems with slower response times, often with minimal brand familiarity. When it comes to returns management, here’s how it breaks down: Tier 1: Advanced returns systems that sync with your inventory and automate refund triggers. Tier 2: Branded return portals with restocking or disposal features. Tier 3: Basic returns that return to a warehouse with limited tracking or communication. Not every business needs Tier 1 support, but if your fulfillment strategy depends on speed, customization or customer satisfaction, then this should be a non-negotiable. Tech Matters: OMS and WMS Capabilities The right 3PL gives you more than storage; they give you control. A strong order management system (OMS) and warehouse management system (WMS) ensures your team can monitor inventory, manage sales channels and fulfill orders quickly and accurately. A reliable tech stack includes: Sales channel integration that captures orders from your website, social media and retail locations An OMS that routes orders and manages updates A WMS that locates products, coordinates labor and tracks every step of the fulfillment process While most 3PLs provide an OMS, not all offer a full WMS. ºÚÁÏÉçAPP’s technology ecosystem includes both, giving you the visibility and precision to scale smarter. The Bottom Line Choosing the right 3PL isn’t just about cost but partnership. Your fulfillment provider should scale with you, solve for complexity and offer proactive service that keeps your operations running smoothly. At ºÚÁÏÉçAPP, we’ve been doing just that for over 80+ years. Let's talk if you’re outgrowing your current 3PL or want to explore what a “forever 3PL” partnership looks like. Contact us to connect with our supply chain experts for a complimentary consultation.
By Katherine Wroth June 2, 2025
If you’re a high-growth brand evaluating 3PLs, there’s one thing you deserve: real answers from the people who run the floor. I caught up with Bill Johnson , Regional VP of Operations at ºÚÁÏÉçAPP Distribution Centers , to ask the questions every brand should consider — from automation and accuracy to culture, planning, and what really sets a great 3PL apart. Here’s what he had to say: 1. Innovation Every Brand Should Know “Our Locus Robotics system has been a game changer,” Bill shared. “We’ve seen faster pick times, quicker pack-outs, and improved labor metrics. We’re even piloting robotics for putaway now.” Why it matters: Automation isn’t just a buzzword. At ºÚÁÏÉçAPP, it’s delivering measurable impact, especially during peak. 2. How to Keep Ops Running Smoothly (Especially During Peak) “It all comes down to planning,” Bill said. “We work closely with our customers on forecasting, ramp up labor early, and create a schedule that matches capacity with demand.” Why it matters: Smooth operations lead to fewer delays and better customer experiences. Your 3PL should be ready before the volume hits. 3. The Top Trait to Look for in a 3PL “Accuracy, speed, and cost control. Brands need to ask: How will this 3PL deliver orders faster, reduce errors, and save me money?” Bonus advice: Always visit the facility before signing on. 4. What Clients Are Most Surprised to Learn “Our culture. Visitors are blown away by how invested our employees are. They know our clients’ brands and care deeply about the work.” Why it matters: Culture drives performance. It shows up in service, accuracy and communication. 5. Going Live in 30 Days? It’s Possible. “We had a client who needed to launch fast. From signed contract to first order out was 30 days — full integration, setup, the works. We made it happen.” Why it matters: Your 3PL should move at the speed of your business. 6. Operational Excellence, Defined “It’s doing things right the first time. From onboarding to pick/pack/ship — and then continuously improving to lower costs.” 7. Supply Chain Trends to Watch “There’s a lot of noise out there. Look for solutions tailored to your business, not just the flashiest tech. And ask for proven results.” 8. Balancing Speed and Quality “It’s not about rushing — it’s about setting the right pace. You need fast fulfillment and accuracy. One without the other won’t cut it.” 9. What Sets ºÚÁÏÉçAPP Apart? “Our people. They’re embedded in the business, care about the customers and drive our success.” Final Thought from Bill: “Data drives everything. From setup to automation — we make informed decisions based on real numbers, not guesses.” Are you ready for a partner who treats your brand like their own? Contact us to schedule a complimentary supply chain consultation with our experts today.
More Posts