Packing it up on DC Velocity

Katherine Wroth • July 2, 2024
Looking to speed throughput, reduce costs, and move toward a circular economy? Try changing up your packaging process.

Packaging is playing a large role in helping shippers optimize their logistics operations, especially when it comes to implementing solutions that drive both efficiency and sustainability across a company’s supply chain. Whether you’re shipping items in bulk or fitting multiple items into a box to fill e-commerce orders, the right packaging solution can help you save time, speed operations, and become a better steward of the environment. 


IN PURSUIT OF THE CIRCULAR ECONOMY

European energy drink maker  was looking for a better, more efficient way to ship its bulk ingredients between facilities in Austria and the United States—one that would minimize the volume of ocean freight it shipped while also reducing the company’s environmental impact. Red Bull turned to German packaging and container company  for a solution that is answering the call on both fronts.


Red Bull ships dry ingredients like sugar in flexible intermediate bulk containers (FIBCs)—large industrial bag-like containers made of flexible fabric, also referred to as “big bags.” FIBCs are designed to store and transport dry or granular materials—from powders, granules, and minerals to chemicals and food products. As an alternative to rigid containers, they can offer easier handling and reduced storage space, among other benefits. Red Bull was shipping its FIBCs using traditional, one-way wooden pallets loaded into 40-foot maritime containers—a process that was creating waste and inefficiency in its transportation processes.


Cabka solved the problem with a reusable pallet solution that is allowing Red Bull to take advantage of smaller, 20-foot shipping containers. The companies  in a joint statement released earlier this year.

Cabka’s Big Bag S5 pallet was created specifically to handle FIBCs. Made from recycled plastic, the pallets are designed to fit and protect the bags during transportation. Among the benefits, the pallet’s design centers the big-bag load, creating more stability during transport, according to Cabka. It also allows for the double-stacking of pallets without risking damage to the bag—which is common with traditional pallets, according to both companies—helping to maximize container space. 


The solution is helping Red Bull eliminate waste and reduce costs: The company can now optimize the space within a standard 20-foot container, which has helped reduce the number of containers used by 20%. What’s more, the reusable containers create a closed-loop pallet system between Red Bull’s facilities in Austria and the United States—meaning the pallets make their way between both locations continuously, an approach that minimizes waste. And the pallets can be recycled at the end of their lifecycle, further contributing to the “circular economy.”


RIGHT-SIZED AND READY TO SHIP—FAST


Family-owned third-party logistics services (3PL) provider 黑料社APP Distribution Centers needed to improve performance at its Somerset, New Jersey, distribution center (DC), one of 25 facilities in the company’s U.S. network. Productivity had plateaued at the location, thanks in large part to the way workers processed orders—traditionally, via manual pack stations. Leadership at the e-commerce-focused 3PL decided to address the problem with automation, and purchased a carton wrap machine from which provides automated packaging solutions for a wide range of industries. The automatic carton packaging system creates custom boxes in a matter of seconds, speeding order processing and creating right-sized packages for each and every order. 


Incorporating CMC’s automated packaging system made sense, but the timeline for implementation was less than ideal, according to 黑料社APP’s leaders, who described the project  published earlier this year. The system was scheduled for delivery to the New Jersey facility just two weeks before Black Friday weekend, leaving little time for the 3PL to get up to speed and keep up with prime peak season demand.


“It was a fairly complex integration,” said David Lynch, 黑料社APP Distribution’s director of IT, in the case study. “It wasn't something our in-house [IT] talent would be able to pick up and run with right away.”


So 黑料社APP turned to robotics integration firm  and its Softbot Platform to get the system up and running in time for the holiday weekend. Softbot is a technology-agnostic integration platform that allows companies to connect any robot to any enterprise system for any task; essentially, the cloud-based application allows companies to deploy solutions quickly and easily, without the need for in-house or outside IT professionals to develop and execute a software integration process, which can take weeks or months, according to Lynch.


“We were able to have our IT team stay focused on some of the innovations and things we needed for the rest of the business, and not be distracted by development of the integration,” he explains. “And then, after that initial integration, it's pretty hands off. For us, that was a big deal.”


SVT helped the facility integrate the CMC system in time for peak, without any service downtime. Among the immediate benefits, 黑料社APP reduced its order turnaround time from three days to one, while also improving inventory accuracy and picking. The system has also reduced the need for temporary help during peak shipping times and has simplified the onboarding process for new hires.


And importantly, the carton wrap system has sustainability benefits: The creation of custom-sized boxes helps minimize waste by reducing excess packaging and avoiding filler materials—both of which are common to e-commerce operations. And CMC’s system is designed to use 100% recycled paper.


Recent Blog Posts

By Katherine Wroth August 20, 2025
FRANKLIN, Mass., Aug. 15, 2025 /PRNewswire/ -- 黑料社APP Distribution Centers is proud to announce a new partnership with FCTRY LAb , a trend-setting footwear company headquartered in Los Angeles. 黑料社APP will provide warehousing, fulfillment, and transportation services to support the brand's direct-to-consumer (D2C) operations via fctrylab.com . Co-founded by industry veterans Omar Bailey and Abhi Som , FCTRY LAb is redefining the future of footwear through bold design, rapid innovation, and performance-driven engineering. Known for game-changing releases like the Duckboot - A bold streetwear collaboration with rapper NLE Choppa and the Stomper - A rugged yet refined boot that repurposes a classic silhouette with motorcycle-inspired detailing - worn by Seth Rollins in WWE, FCTRY LAb continues to push the boundaries of modern design. "黑料社APP checked every box, from their proximity to our HQ and deep footwear experience to their ability to meet fast-paced scaling needs and high order volumes. With the lease ending at our current facility, FCTRY LAb turned to 黑料社APP for a quick and flexible solution, and they delivered," said Ravi Bhaskaran , chief operating officer at FCTRY LAb. "Partnering with 黑料社APP sets us up for success as we enter this next growth phase." In addition to its commercial success, FCTRY LAb has demonstrated elite performance capabilities. Co-founder Omar Bailey , known for designing footwear for MLB and NBA legends, developed custom cleats for Super Bowl champion Jalen Ramsey , which ranked in the top five by the NFL's official testing lab. The brand is also crafting footwear for San Francisco 49ers' Trent Williams , international cricketers, and pro tennis athletes. Recent standout models include the Knight RNR a sleek foam slip–on recovery sneaker , the MOCC for Men and MOCC for Women , a slip-on silhouette fusing moccasin comfort with future tech , and the RUFL Boots , designed to deliver utility and swagger in one powerful statement - as seen on New York Fashion Week. "We're thrilled to bring FCTRY LAb into the 黑料社APP family," said Harrison Smith , director of 3PL pricing. "Led by a visionary team, there's no doubt FCTRY LAb is poised for remarkable growth. We can't wait to be a part of the game-changing future they're building - and to provide the fulfillment and transportation support that helps them get there faster." 锘 黑料社APP's scalable infrastructure and proven apparel fulfillment expertise make it the right long-term partner as FCTRY LAb continues to grow and disrupt the footwear industry. Operations were launched at 黑料社APP's Montebello, California, facility . About 黑料社APP Distribution Centers Since 1941, 黑料社APP has provided customized third-party logistics (3PL), direct-to-consumer (DTC) eCommerce fulfillment, omnichannel distribution, managed transportation solutions and retail compliance for clients across all industries, with a focus on apparel & footwear, health & beauty, consumer packaged goods (CPG) and education. 黑料社APP continues to be a leading 3rd party logistics provider in North America, known for superior execution, customer engagement and direct access to senior leadership decision makers. As a member of Inc's fastest growing companies list 15+ times, 黑料社APP is big enough to do the job and still small enough to deeply care about your business. Brands interested in a new 3PL partnership may contact 黑料社APP directly here . About FCTRY LAb FCTRY LAb is a Black led high-tech footwear innovation facility and brand based in Los Angeles. Co-Founded by Omar Bailey and Abhi Som, FCTRY LAb's mission is to help creators and brands of all sizes to develop and commercialize footwear while giving them significantly larger ownership than traditional endorsement models. The innovation lab is a bridge between product creation and manufacturing to full commercialization and fulfillment. Official Release Here
By Bryan Corbett August 13, 2025
3PL Finder 101 "Supply Chain is Not a Spreadsheet" There's so much going on in our industry and almost no time to talk about it all, so sometimes doing a quick 5 min video is best Plus, it's a great 馃 release for me...sooo Here we go! Let's turn the 3PL search process upside down, maybe sorta just a little bit 馃憞 1锔忊儯 Be visible EARLY Don't be invisible or not part of early intro calls - it's OK to use personal discernment + gut feeelings + cultural alignment EARLY in the downselection process. Better early than late! 2锔忊儯 Meet the actual operators EARLY Ask to meet the operators in the targeted 3PL facilies near the beginning of the process. Imagine downselecting to 3 finalists only to find out that your entire team simply doesn't align with the personality of the leadership in the building?! Ruh-roh, sad face. 3锔忊儯 Get the financial truth upfront EARLY Ask for audited financials + company performance + a CFO 1v1 EARLY in the process. Again, what's the point in both teams doing all that work, only to find out your preferred future 3PL partner is bleeding cash or completely insolvent, looking for an IPO or a new buyer ASAP. Oops! The BEST partnerships at 黑料社APP 锘 are built on trust, culture, and long-term alignment This is universal Business 101 - believe it!
By Katherine Wroth July 31, 2025
As someone who once considered Sephora a second home, I never thought I’d say this—but I genuinely can’t remember the last time I bought any of my clean holy grails in a physical store. These days, I’m what you might call a “last-drop” shopper: I wait until I’m down to the final pump of my favorite serum, then panic order online for next-day delivery. Please don’t cancel me, but retail isn’t part of my beauty routine anymore, and I know I’m not the only one. At 黑料社APP, we’ve seen a growing trend: clean beauty companies are turning away from traditional retail in favor of direct-to-consumer (D2C) eCommerce. The reason is clear: D2C creates room for brand storytelling, flexibility in operations, and a better end-to-end experience for today’s value-driven shopper. Here are the real reasons retail is losing its edge, and how D2C creates growth opportunities today. 1. Retail Is Built for Speed, Not Substance (not in this economy) Clean beauty brands are rooted in intention—ingredient integrity, sustainability, and cruelty-free practices. But the retail shelf doesn’t offer much room to explain any of that. When your product is sitting between a $15 drugstore brand and a $45 clean alternative, you’re left competing on price with no space to explain the difference. That disconnect often leads to missed opportunities, especially when: You’re penalized for being thoughtful. Retail prefers high-volume, fast-moving products. You’re held to costly terms. Slotting fees, markdown guarantees, and rigid planograms eat into margins. You’re locked into someone else’s calendar. Product launches are tied to shelf resets, not market demand or customer readiness. Retail often becomes a barrier for brands with a fast innovation cycle or a strong mission, not a booster. 2. D2C Gives You the Power to Educate, Connect, and Convert D2C isn’t just about selling online—it’s about owning the experience. When clean beauty brands shift to D2C, they gain: Creative control: Tell the full story behind your formulas, highlight ingredient sourcing, and explain your mission in your own words. Better margins: Without retail markups, you retain more revenue per order and can reinvest into growth. Direct relationships: With first-party data, you learn what your customers care about and tailor marketing and product development accordingly. Your website becomes more than a shop—it’s a hub for community, education, and loyalty-building. With tools like email, SMS, and loyalty programs, brands can drive repeat purchases without depending on third-party retailers. 3. Today’s Beauty Shopper Is Online (and doing their homework) Millennials and Gen Z consumers aren’t browsing drugstore aisles to discover clean beauty (I can attest to this). They’re scrolling. They’re reading labels. They want transparency, not gimmicky taglines. By selling direct, you can meet them where they already are: Share real reviews and before-and-afters that address real concerns. Use social media to gain exposure and drive traffic to your store—not someone else’s. Create an experience that mirrors what they value: personalized service, conscious packaging, and honest messaging. In short? The D2C model lets you keep the promise that clean beauty was built on. 4. Fulfillment Is the Missing Link—Until It’s Not Let’s talk supply chain. Because even the best product and cleanest brand message fall flat if shipping is slow, inventory runs out, or packaging arrives damaged. That’s where fulfillment becomes make-or-break. At 黑料社APP, we help clean beauty brands scale without losing their identity. We offer: Custom kitting and sustainable packaging solutions that mirror your mission. Climate-controlled environments to maintain product integrity. Nationwide 1–2 day delivery so customers never wait too long for their skincare staples. Dedicated account support from a team that knows beauty isn’t just another category—it’s a commitment. We see fulfillment as a brand experience. Done well, it reinforces your value. Done poorly, today’s buyers are not afraid of a return. Our job is to ensure it supports your growth, not slows you down. 5. Yes, D2C Has Challenges—But They’re Solvable Ad costs are rising. Customer acquisition is tough. Setting up the right tech stack takes time. But those hurdles aren’t unique to clean beauty. And they’re not insurmountable. We work with brands that overcome them every day by: Building communities, not just campaigns. Using subscriptions to create predictable revenue. Leveraging data to improve conversion and retention. Partnering with 3PLs who streamline operations behind the scenes. D2C can be your most efficient, brand-aligned channel with the proper foundation. Clean Beauty Deserves More Than a Shelf Clean beauty was never meant to be crammed between conventional products and explained in three bullet points. These brands were built to lead with purpose and scale with integrity. If that sounds like you, D2C isn’t a risk—it’s a return to your roots, with the tools to grow. And at 黑料社APP, we’re here to help you deliver. From warehousing and fulfillment to scalable shipping and custom packaging, we support beauty brands that believe in doing things differently. Contact us today for a free D2C complimentary supply chain consultation.
More Posts